When you’re preparing for that job interview, one of your decisions is likely to be choosing what to wear – and making sure it is clean and ready to go not fresh out of the crawl space. The colours you choose may give an impression of the kind of person you are. If you know what impression colours can give, you can choose the right tie or blouse to create the right impression, appropriate to the role you are seeking.
The use of colour for ourselves and for our homes makes all the difference to how we feel and how other people respond to us. Presentation determines how we all respond to situations and people, often without even realising it.
Blue produces calming chemicals in the body. This is the least “gender specific” colour, having equal appeal to both men and women. Blue is a colour of loyalty, strength, wisdom and trust and those dressed in blue are seen as trustworthy, dependable and committed.
Dark blue clothes suggest the wearer is intelligent, independent and very responsible. Light blue promotes creativity and wearers are often creative, sensitive and imaginative. Turquoise seems to encourage good communication between people.
Black is popular because it makes people appear thinner, but it is quite a dramatic colour, so it should be used carefully. People in cities and large towns are more likely to wear black than those living in rural areas.
It is the colour of authority and power. Wearing black clothes can demonstrate self-control and represent a determined, disciplined individual with a strong will and firm ideas. Paradoxically, it can also suggest submission; priests wear black to signify submission to God.
Green is associated with health and nature. People who wear green tend to have a strong humanitarian spirit, enjoy helping others and a good eye for detail.
It can also generate contrary reactions. For example, it is used in hospitals because it relaxes patients, but it can therefore be associated with illness. Likewise, it is used to represent environmental causes, but dark green is also associated with money and the military.
Red is a very powerful colour and another contradictory one. It is a stimulating colour which generates energy. So on the one hand, wearers of red are seen as courageous, assertive, determined, friendly and warm. On the other hand, too much red can make people feel irritable, impatient and even angry.
People who wear red tend to get noticed! They tend to be ambitious, impulsive, excitable, and energetic. They are often high achievers.
According to psychologists, purple helps with mental balance. It is associated with a sense of the artistic, music, intuition and spirituality.
People who wear purple are seen as sensitive and charitable and it is a colour which often appeals to the creative or eccentric.
Brown is the colour of earth and is therefore perceived to be solid and reliable. Men are more likely to say brown is one of their favourite colours.
Light brown implies genuineness while dark brown is strong and reliable, as in wood or leather. Brown clothing says stability, reliability, and approachability.
Grey is timeless, practical, and solid. It implies intellect, knowledge and wisdom.
It is a popular suit colour and mixes well with other colours. Although often worn, people rarely name grey as a favourite colour.